Bridging Borders: Crypto Enters Everyday Life in Asia

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Crypto adoption in Asia is booming. South Korea counts one in four adults as crypto holders. The Philippines is a global hub for remittances, with billions flowing in and out each year. Thailand’s tourism economy sees constant cross-border transactions. Yet for all this adoption, using crypto in daily life has remained surprisingly difficult.

That paradox is now starting to shift. Together with Kaia blockchain, we are excited to announce we are embedding crypto payments directly into the ways people already live, work, and connect across Asia. Together, we are enabling crypto transactions across Kaia’s ecosystem - including Korea’s Klip wallet - so that millions can spend USDT on Kaia and Kaia tokens in physical stores and online. Starting in Thailand, the Philippines, and South Korea, millions of users will be able to:

  • Tap and pay with crypto at any store accepting Visa
  • Check out online with crypto for e-commerce and digital services
  • Send money to friends and family with zero fees (wherever they are)

The World’s Crypto-Native Economies Are Emerging Here

Asia is the frontline of this transition. Consider:

  • 25% of South Koreans aged 20–50 already hold crypto.
  • LINE’s 196 million users are gaining stablecoin access through Kaia and Tether.
  • Kaia itself processes 13.6 million weekly transactions, with 6 million new users onboarded in July 2025 alone.

It’s no coincidence that Asia is where the crypto economy is turning into everyday reality. The region’s mobile-first, wallet-native culture makes it fertile ground for this shift.

From Speculation to Usability: The Shift Underway

The collaboration with Kaia comes at a moment when Asia is leading the global conversation on digital assets. Stablecoins are being integrated into super-apps like LINE, cross-border commerce is accelerating, and users are demanding more than speculation. They want usability.

As Amram Adar, Co-Founder and CEO, explains:

“Crypto payments have to be as simple as tapping your card or sending money to a friend. With Kaia, that’s what we’re delivering - not just in stores, but online and across borders. Asia is where this shift is happening, and the rest of the world will follow.”

What’s Next

The rollout has begun in Thailand, the Philippines, and South Korea with additional Asian markets to follow.

What’s at stake is more than payments. It’s about collapsing physical distances, bridging fragmented financial systems, and signaling the next chapter of crypto: not as an investment, but as a utility woven into everyday life.