We’re thrilled to announce that Eduardo Prota, former CEO of N26 Brazil, has joined Oobit as our new General Manager for Brazil and Head of LATAM.
Eduardo will lead our growth across Brazil, Argentina, Mexico, and Colombia. His role is clear: drive adoption, scale users and transaction volume, build strong local teams and represent Oobit’s mission as the face of our brand in the region.
With his proven leadership and deep understanding of the LATAM market, Eduardo is the perfect fit to guide Oobit into its most important growth stage. This move reflects a broader shift we’re seeing in fintech: top leaders are moving from neobanks to Web3 consumer infrastructure. LATAM is at the center of this transformation. With millions of stores in Brazil now accepting USDT without any crypto onboarding, the region is quickly becoming the global hub for real-world stablecoin adoption. Eduardo’s leadership puts Oobit at the forefront of that momentum.
As Oobit's Co-Founder and CEO, Amram Adar, said:
“Eduardo understands the LATAM fintech landscape better than anyone. With stablecoins already trusted and used across the region, Oobit delivers the real-world utility users are demanding. Eduardo will help us bring this to scale.”
This is not just a leadership hire. It marks the beginning of a regional transformation. In Latin America, stablecoins are already trusted. With Oobit, they now function like real money in everyday life. Prota shared his vision:
“LATAM is where crypto is used out of necessity. Oobit is the first product I’ve seen that makes stablecoins work in real life. This isn’t a side experiment. It is the future of spending.”
We’re proud to have Eduardo on board and look forward to scaling Oobit across LATAM together.