Oobit Launches in Brazil With Tether and USDT Payments

The Tether-backed app officially opens operations in Brazil with a self-custody-first experience. For the first time, crypto users can tap to pay at checkout without moving funds to an exchange.

São Paulo, Brazil - October 27th, 2025 - Oobit, the mobile payments app backed by Tether, has officially launched in Brazil, opening a local office and appointing fintech veteran Eduardo Prota to lead LATAM operations. With over 50,000 Brazilians already onboarded during its pre-launch phase, Oobit is leading a new wave of adoption.

Most crypto holders keep their funds in cold storage or centralized platforms. Oobit changes that. With the launch of its DePay feature, Brazilian users can now connect their self-custody wallets and pay at physical stores, just like they would with Apple Pay. No intermediaries. No custodial transfers.

This movement is geographically broad. São Paulo accounts for 26% of Oobit’s Brazilian users, while towns like Belo Jardim make up 2.6%. This isn’t just a city phenomenon. It’s a national behavior change.

“Global payments are being rewritten right now and Brazil is the blueprint. We’re proving that people everywhere are ready to control and spend their own money without asking for permission. This is the start of a financial system where the user holds the keys, not the bank,” said Amram Adar, Co-founder and CEO of Oobit.

“Just like mobile banking reshaped finance a decade ago, crypto payments will redefine how the world transacts. What’s happening in Brazil is not local. It’s global. We’re seeing the first signs of a system where your phone, your wallet, and your financial freedom are all the same thing.” says Eduardo Prota, Regional Manager for LATAM Expansion at Oobit.

Brazil already ranks among the world’s top countries for stablecoins adoption, with over 26 million people holding digital assets, roughly 12% of the population. But holding is no longer the endgame. As inflation, regulation, and digital payments evolve, users want spending power and self-sovereignty. Oobit’s launch turns Brazil into the proving ground for what everyday crypto utility looks like, secure, stablecoin-first, and truly self-custodial.